Over the past two decades, I’ve shaped creative direction across fashion, luxury and media, developing editorially led work that moves fluidly between culture and commerce. I’m currently Art Director at Condé Nast, where I originate and direct creative ideas, commission world-class talent and lead shoots across titles including Vogue, GQ, Glamour, Wired, The World of Interiors, House & Garden, Tatler, Condé Nast Traveller and Vanity Fair.

My career spans senior creative roles in fashion and luxury, including formative years at Matthew Williamson, time at Boden, and an extended freelance practice working internationally with brands such as Matches, Harrods and Net-A-Porter. Across print, photography and multi-channel campaigns, my work is grounded in strong visual authorship, editorial intelligence and a rigorous approach to craft, balancing cultural relevance with commercial clarity.

My studio is filled with carefully composed still lifes which combine the precious and the raw. Eschewing the ‘if it ain’t broke, don’t fix it’ mantra, I never do the same thing twice. My references are deep and wide and vast – from chinchillas to the Shackletons, I extract artistic essence and distill this into visual poetry.

Clients: Alcantara, Alex & Alexa, Audemars Piguet, Axon Publishing, Balmain, Boden, The Body Shop, Canon, Cartier, Chanel, Condé Nast Publications, Courvoisier, The Designer’s Guild, Dior, Diageo, Dyson, FitFlop, Frieze, Giorgio Armani, The Guardian Labs, Harrods, Harvey Nichols Dubai, Hérmes, Hobbs, Jacques Vert, Louis Vuitton, Marks & Spencer, Matchesfashion.com, Matthew Williamson, McCann London, Marc Jacobs, Moët & Chandon, Maison Francis Kurkdjian, Montblanc, The Natural History Museum, Nespresso, Net-a-Porter, PeopleNews, PHAIDON, PORTER, Radisson Blu, Rémy Cointreau, The Rockstar Games, Self-Portrait, Sephora, Tissus d’Hélène, Tiffany & Co., Trinny & Susannah, UNIQLO, Wahanda and The White Company.